Resinol Soap Ads Quantity of 3 With Beautiful Illustrations

$19.0 Buy It Now or Best Offer
free,30-Day Returns

Seller Store faxmark
(2342) 100.0%,

Location: Frederick, Maryland
Ships to: US,
Item: 184691936933

Restocking Fee:No
Return shipping will be paid by:Seller
All returns accepted:Returns Accepted
Item must be returned within:30 Days
Refund will be given as:Money Back
Type of Advertising:Magazine Advertisements
Country/Region of Manufacture:United States
Theme:Other Health & Beauty Ads
Original/Reproduction:Original
Date of Creation:1916 – 1923
Color:black, gray and white
Resinol:Resinol

3 different full-page magazine advertisements featuring RESINOL SOAP. First ad shown in 3-ad photo attached: Ad titled “Blustery Winds and the Complexion.” The full page ad shows a black and gray illustration of a woman behind the wheel of an early automobile. This ad was rescued from a February 21, 1920 issue of The Saturday Evening Post magazine. Page edges were trimmed and the ad page now measures 9 3/4″ x 13 1/2″. It is in overall good condition with minor bumps along top and bottom edges. The reverse side shows a full page ad for Armstrong Linoleum. The smaller ad in the center of the 3-ad photo attached: Ad title says: Resinol Soap gives natural beauty to skin and hair.” This smaller ad has an great illustration of a beautiful woman looking into a hand-held mirror. The illustration is appears; very delicate and detailed. This ad measures 4 3/4″ x 7″. It came from a January 1916 issue of Woman’s World magazine. The back side shows part of an ad for Woman’s World. Ad is in very good condition. The ad shown on the right in 3-ad photo attached: Ad title says: “The soap for every day in the year.” The illustration includes a very detailed pen and ink style drawing of the two ladies over a sales counter in a store. 3 smaller inset drawings show Resinol soap being used in other situations. This ad was saved from a March 1923 issue of The Ladies’ Home Journal. Ad page measures 10 1/4″ x 13 3/8.” Parts of an article and numerous small ads appear on the reverse side of the Resinol ad. Page is in overall very good condition. I’ll place the pages inside a plastic sleeve and add a piece of white acid-free foam board for protection while mailing by USPS First Class in a bubble envelope. I’ll mail the same day, or next day after PayPal payment is received. Following is some info on this interesting old company: Dr. Merville Hamilton Carter (1857-1939), his brother Allan L. Carter (1871-1944), and their cousin Henry Stier Dulaney (1849-1928), started the Resinol Chemical Company in 1895. Resinol was first listed in the Polk Baltimore City directories at 801 Bloomingdale Rd. (1896), then at 316 W. Lombard St. (1897-1902). Since 1903 the company has been located at 517 W. Lombard St., Baltimore. [I don’t know if it is still there–this is from the Historical Society. Next time I’m in Baltimore, I will go looking. However, there are no current telephone directory listings for Resinol.] The company manufactured skin-care products developed by Dr. Carter in his private practice. Resinol ointment or unguentum was (and is) a general-purpose preparation used in treating psoriasis, eczema, poison ivy, mild burns, etc. Other products were Resinol soap, Resinol shaving sticks, and Elixir Cascanata, a laxative and tonic. Company advertising was vigorous, with ads in many newspapers and journals, large mailings of circulars and pamphlets, and (apparently) baby beauty contests in the early years. The company achieved world-wide distribution. After the deaths of the original principals, the firm was continued by H. Leroy Carter (son of Merville H. Carter) and later by Henry Leroy Carter, Jr. At some point (1940s??) the company began to decline. After 1956 Resinol was listed in the Baltimore directories as a soap manufacturer, but it continued to distribute ointment.

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